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Jaguar’s 12 Year Plan

February 17, 2011 by benharrington 5 Comments

mg3 in yellow

MG3

Anyone who’s seen the press shots of the new models from MG – the 6 and the 3 may possibly be as under whelmed as I am with them. My fears seem to be confirmed, leaving this once great British marque a minority brand with seemingly no hope of regaining their status on the World stage. The designs mainly merge pitiful rip offs of genuinely inventive cars with a blandness not seen since, well, the last MGs. This coupled with engine technology from when Noah was a lad really makes me wish MG had been left to rest in peace with its friends who had already passed, the likes of Triumph and Austin.

This tenuously brings me onto an unreserved apology to Jaguar’s spectacular owners, Tata. When this Indian owned firm assumed control in 2008, I genuinely thought that any misgivings I saw in Ford era Jags would pale into insignificance once Tata’s influence had taken hold on this most historic of car makers. The XK was always good but it was inherited so credit couldn’t be given to Tata for this. Just wait for their first true car I thought, it’ll be amusing if nothing else.

First came the XF with its designer clothes, aimed squarely at the likes of BMW and Mercedes. I admit I’m still not too sure about the exterior but I seem to be in a very small minority on that one and the interior appears to have even fewer detractors. The motoring press also love this car, a point proven by the XF recently winning What Car’s executive car of the year award. For the fourth year running.

Ok, so the XF’s not that bad but surely this was just a flash in the pan, a stroke of luck and the unravelling of the Jaguar brand would definitely begin with the next release. Then along came the new XJ. I’ve made no secret of my unbridled passion for this car, I adore it from every angle, including underneath and I would sell my granny to own one. For me, the XJ is the yardstick by which every other large saloon is now measured and so far, nothing comes close.

jaguar xf

Jaguar XF

This was beginning to look like the real deal to me, I was in genuine danger of being proven emphatically wrong and then, just this week, I was. The plans for Jaguar’s next twelve years were unveiled, focusing on a 3 series competitor that once again shoots straight to the top of its class in the looks department. Other future releases include a new XF, a crossover model and most thrillingly for me – an XJ Coupe. I can only see a bright future for Jaguar now, a future that has truly dragged them into public view and out of the golf club car park.

On that note then, I would like to publicly apologise to Tata for ever doubting them and also to thank this Indian company for once again giving us a British automotive manufacturer to be proud of.

By Ben Harrington

Related articles
  • Jaguar top for dealer satisfaction – Confused.com (confused.com)
  • Tata Motors Finds Success in Jaguar Land Rover (nytimes.com)
  • India Ink: Tata Motors Helps Jaguar and Land Rover Regain Luster (india.blogs.nytimes.com)

Filed Under: Automotive Opinions Tagged With: BMW, Ford, Jaguar, Mercedes, MG, Tata, XF, XJ, XK

Trackbacks

  1. Jaguar XKR-S Convertible – Driven and Reviewed « Driving Torque says:
    September 20, 2012 at 2:06 pm

    […] creature than to actually give it a pulse?  Interestingly, the XKR-S differs from much of the Jaguar range by persisting with traditional mechanical dials, I assume that this is either a weight saving […]

    Reply
  2. Cööl βritannia – Jaguar, Aston Martin and Bentley fly the flag « Driving Torque says:
    September 20, 2012 at 2:16 pm

    […] quickly enough, especially to satisfy the demand in the cash-rich Asian and Middle-Eastern markets. Jaguar and Land Rover have well and truly disposed of their stuffy, tweed jacket images and seemingly have […]

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  3. Jaguar Land Rover Experience Day « Driving Torque says:
    September 20, 2012 at 2:30 pm

    […] full advantage of the cars available for test drives. What is startlingly apparent in all modern Jaguars is that, whichever way you look at it, they’ve regained they’re USP, they’re mojo, they’re […]

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  4. News « Driving Torque says:
    September 20, 2012 at 9:31 pm

    […] firm’s 5.0 supercharged V8, tuned to produce 464bhp and 424lb ft of torque. Being a flagship for Jaguar, the engine in any final product is likely to exceed the 503bhp currently on offer in Jaguar’s […]

    Reply
  5. Jaguar XJ L Portfolio – Driven and Reviewed | Driving Torque says:
    February 10, 2014 at 7:01 pm

    […] a couple of subtle adjustments present in many models across the JLR range – the Sport mode (S) on the gear selector and the very tempting chequered flag button […]

    Reply

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About Driving Torque

I'm Ben Harrington and I'm a car lover, freelance motoring journalist and family-man (I'll let you decide the order!) I started Driving Torque in 2010 to share my love of all things motoring with the wider world. Since then, … continue reading

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